Hey! I’m Sofia Sanchez,
but you can call me Sof.
I’m a graphic designer focused on web, visual story telling and growing creative teams.
FFW
( that means F*cking Fantastic Work )
Intro
Every brand has a story to tell…
…whether it's promotional, style-oriented or utilitarian. I'm motivated by the need to tell these stories and transform them into digital experiences for customers. I operate on the philosophy that in order to drive conversion, it's vital to create visual experiences that are authentic, culturally relevant, and sensory. With over 10 years of experience in graphic and web design, eCommerce, art direction, and user experience, I'm able to design projects that uniquely convey a brand's story while driving deeper engagement with customers, and increasing sales.
01
Web Design & Development
Landing pages, UX design & development, you name it I’ve done it.
02
Design & Art Direction
From social media graphics to trade show booths and everything in between.
03
Creative Mentoring
As a design lead and adjunct professor, I’ve been able to mentor a ton of creatives.